So if you're a Coca-Cola exec and want to know what folks in the big wide Net world are saying about you, you can hire Intelliseek to find out. Here's the press release about it.
An excerpt: "The new blog analytics capability is designed to help marketers and brand managers track, measure and analyze information from nearly two million blogs a day .... Its state-of-the-art text-mining technologies locate active discussion and analyze it for volume, issues, trends, potential trouble spots, corporate reputation, depth of pass-along,sentiment and polarity."
"Blog writers serve as leading indicators and creators of news, and they use publishing platforms, photo and video to spread their influence,"explained Pete Blackshaw, Intelliseek's CMO. "Understanding a blog writer's depth of emotion can help brands anticipate the spread and velocity of good and bad news."
So watch what you say.
Boo-hoo hoooo: The Washington Post ran a funny story today about the tear-stricken losers at the "American Idol" auditions this past week here in da Capital. Apparently more than 9,500 people sang for Simon Cowell and the other judges, but only 117 made it to the third round, which takes place today. And only handful of those will make it to the show.
"She wouldn't shut up," [Cowell says of one contestant] in the pursed British accent that makes his insults sound so much more devastating. "They all believe that they're fantastic."
Someone pass the Kleenex.
Summer? What summer?!: It's a blustery, cloudy day here in Washington. No one got a tan in June, July, nor August, as the sun has been very coy, hiding behind clouds and only gracing us with his presence a few times. That's why I'm flying home to California next week for some needed Vitamin D, damn it.
I'm also going for a six-mile run early tomorrow, so the rains better hold off. For any sado-masochists out there, you're welcome to join us. We'll start on Capitol Hill at 8 a.m. We'll run past the Capitol and House buildings, head down Constitution and Pennsylvania Aves., NW, by the White House, to Georgetown and back. Should be a nice little gut-buster.