An iPod for your running shoes! What will they think of next?
Here's an excerpt from the Apple/Nike press release of the new Nike+ Air Zoom Moire and the Nike + iPod Sport Kit, which was unveiled in a big hoo-hah event on Tuesday in New York City with world marathoner Paula Radcliffe and Tour de France cyclist Lance Armstrong, along with the CEOs of Apple and Nike:
The new Nike+ Air Zoom Moire is the first footwear designed to talk to iPod. Nike plans to make many of its leading footwear styles Nike+ ready ... With the Nike+ footwear connected to iPod nano through the Nike+iPod Sport Kit, information on time, distance, calories burned and pace is stored on iPod and displayed on the screen; real-time audible feedback also is provided through headphones. The kit includes an in-shoe sensor and a receiver that attaches to iPod. A new Nike Sport Music section on the iTunes® Music Store and a new nikeplus.com personal service site help maximize the Nike+iPod experience.
Available in stores later this summer ....